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Core ledger and bookkeeping

Intuit Assist

The AI assistant built into QuickBooks Online.

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Overview

Intuit Assist is not a product you buy. It is the AI layer Intuit has built into QuickBooks Online, so the right way to think about it is as a feature of QBO rather than a tool that stands alone.

Inside QuickBooks, it does the things a generative assistant is suited to: categorizing transactions, reading data off receipts, drafting the reminder email for an overdue invoice, summarizing where cash is heading, and answering questions about the numbers in plain language. The work still runs through QuickBooks; the assistant just removes some of the clicking and typing.

Because it sits across the Intuit ecosystem, it also reaches into TurboTax and Mailchimp, but the accounting use lives in QuickBooks Online.

There is no separate price. Intuit Assist is included with a QuickBooks Online subscription, which starts at around $20 a month for the entry tier, so the AI itself costs nothing extra. You cannot use it without a QBO subscription, and there is no standalone trial.

It currently rolls out to US QuickBooks Online customers. For anyone already on QBO, it is AI help with no extra signup; for anyone not on QuickBooks, it is not a reason on its own to switch.

Key facts

Starting price
Custom pricing
Pricing model
Custom
Free trial
No
Free tier
No
Deployment
Cloud, Mobile
Geography
US
Founded
2023
Support
Phone, Email, Chat, Knowledge Base, Community Forum
Languages
English
Works with
Quickbooks Online, Turbotax, Mailchimp
Last verified
2026-08-15

Pros and Cons

Pros

  • QuickBooks Online users who want AI categorization, receipt capture, and cash-flow insight built in.
  • Small businesses and firms already on QBO that want AI help without adding another tool.
  • Accountants on QuickBooks Online Accountant who want AI drafting inside the same workflow.

Cons

  • Businesses not on QuickBooks Online. Intuit Assist only works inside a QBO subscription.
  • Firms wanting a standalone AI tool. Intuit Assist is a feature of QuickBooks, not a separate product.
  • Teams outside the US, where the Intuit Assist rollout is not yet available.

Pricing

TierPriceBillingFeatures
Included with QuickBooks OnlineCustomNo separate price published; marketed as Intuit Intelligence within QuickBooks Online plansAI transaction categorization, receipt data extraction, invoice reminder drafting, cash-flow insights, transaction matching, and natural-language questions about the books.

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Frequently asked questions

What is Intuit Assist?
Intuit Assist is the generative AI assistant built into QuickBooks Online. It categorizes transactions, extracts data from receipts, drafts invoice reminders, summarizes cash flow, matches transactions, and answers plain-language questions about the books. It works across the Intuit ecosystem, including TurboTax and Mailchimp, rather than as a standalone tool.
How much does Intuit Assist cost?
Intuit Assist adds no cost on top of a QuickBooks Online subscription. It is included with QBO plans, which themselves start at around $20 a month for the entry tier. There is no way to buy or use Intuit Assist on its own, and no separate trial, though QuickBooks Online offers its own 30-day trial.
Do I need QuickBooks to use Intuit Assist?
Yes. Intuit Assist is a feature inside QuickBooks Online, not a separate application. An active QBO subscription is required, and the assistant appears within the QuickBooks web and mobile apps rather than as its own login.
Who is Intuit Assist built for?
Existing and prospective QuickBooks Online users: small businesses, the firms that serve them, and accountants on QuickBooks Online Accountant. It is most useful for QBO users who want AI help with day-to-day bookkeeping without taking on a separate subscription. The rollout is US-first.
Does Intuit Assist work with TurboTax or Mailchimp?
Intuit Assist reaches across the Intuit ecosystem, including TurboTax and Mailchimp, but its accounting features (categorization, receipt reading, invoice drafting, cash-flow insights) live specifically inside QuickBooks Online. The TurboTax and Mailchimp connections serve those separate Intuit products rather than the bookkeeping workflow.
Is there a free trial for Intuit Assist?
There is no standalone trial for Intuit Assist, since it is not a separate product. It comes included with a QuickBooks Online subscription, which starts at around $20 a month for the entry tier, so a QBO subscriber gets the AI features at no extra cost as part of that plan.
Is Intuit Assist available outside the US?
Intuit Assist currently rolls out to US QuickBooks Online customers only. Businesses on QuickBooks Online outside the United States do not yet have access to the generative AI features, and the record does not list an international rollout date.

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