Intuit Assist
The AI assistant built into QuickBooks Online.
Overview
Intuit Assist is not a product you buy. It is the AI layer Intuit has built into QuickBooks Online, so the right way to think about it is as a feature of QBO rather than a tool that stands alone.
Inside QuickBooks, it does the things a generative assistant is suited to: categorising transactions, reading data off receipts, drafting the reminder email for an overdue invoice, summarising where cash is heading, and answering questions about the numbers in plain language. The work still runs through QuickBooks; the assistant just removes some of the clicking and typing.
Because it sits across the Intuit ecosystem, it also reaches into TurboTax and Mailchimp, but the accounting use lives in QuickBooks Online.
There is no separate price. Intuit Assist is included with a QuickBooks Online subscription, which starts at around $20 a month for the entry tier, so the AI itself costs nothing extra. You cannot use it without a QBO subscription, and there is no standalone trial.
It currently rolls out to US QuickBooks Online customers. For anyone already on QBO, it is AI help with no extra signup; for anyone not on QuickBooks, it is not a reason on its own to switch.
Key facts
- Starting price
- Free
- Pricing model
- Free
- Free trial
- No
- Free tier
- No
- Deployment
- Cloud, Mobile
- Geography
- US
- Founded
- 2023
- Support
- Phone, Email, Chat, Knowledge Base, Community Forum
- Languages
- English
- Works with
- Quickbooks Online, Turbotax, Mailchimp
- Last verified
- 2026-05-25
Pros and Cons
Pros
- QuickBooks Online users who want AI categorisation, receipt capture, and cash-flow insight built in.
- Small businesses and firms already on QBO that want AI help without adding another tool.
- Accountants on QuickBooks Online Accountant who want AI drafting inside the same workflow.
Cons
- Businesses not on QuickBooks Online. Intuit Assist only works inside a QBO subscription.
- Firms wanting a standalone AI tool. Intuit Assist is a feature of QuickBooks, not a separate product.
- Teams outside the US, where the Intuit Assist rollout is not yet available.
Pricing
| Tier | Price | Billing | Features |
|---|---|---|---|
| Included with QuickBooks Online | $0 | Included with any QuickBooks Online subscription | AI transaction categorisation, receipt data extraction, invoice reminder drafting, cash-flow insights, transaction matching, and natural-language questions about the books. |
Frequently asked questions
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Alternatives to Intuit Assist
Other AI tools in the Core ledger and bookkeeping category.
Last verified 2026-05-25. Pricing and features come from vendor-published specs. See our methodology.